john lee

models . props . design . art direction

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John Lewis Christmas advert 2013 - the bear and the hare

Production designer / Supervising model maker

I put together a team of modellers here at Rocky Road who worked unbelievably hard to bring this epic story to life during a 4 week design, 12 week build and 6 week animation shoot at Clapham Road Studios – without them it would have been impossible. Thanks to you all.

A number of Awards for this prestigious project, winning Silver in the Creative Circle Awards 2014 for best film production design, best direction and best TV single, won gold for best film craft/animation and film craft/cinema.

It won gold at the British Arrow Awards 2014 for best integrated campaign and silver in best retail over 90 sec cinema and over 90 sec tv.

Directors: Elliot Dear and Yves Geleyn Production Company: Blinkink

Brushing away the snow

Hot glue gun to the ready

4' x 4' set with snow scattering

Tracking shot through Autumn set

Dan Ojari animates The Bear

Background was replaced with painted scenic art

© 2021 John Lee - all copyrights respected